Leading passenger car makes in Sweden 2023

In 2023, Volvo was the most popular car brand in Sweden. During that year, over 41,300 passenger cars were sold, which was a decrease of about 10 percent compared to the previous year. Another car brand which also experienced a decline in sales demand from 2022 to 2023 was Volkswagen with nearly 32,800 units sold.

Global yet traditional

The Volvo Group is one of the world’s leading vehicle manufactures with production departments in 18 different countries. Volvo was founded in 1927 in Gothenburg, Sweden. In 1977, the company began expanding to the European market, when several manufacturing plants saw the light of day. As of August 2023, the two Volvo companies, Volvo AB and Volvo Car AB, accounted for the highest turnovers of Swedish companies at a combined 654.3 million Swedish kronor.

A trustworthy brand

Despite being a global company, Volvo has remained relevant in its mother country. To this day, Volvo still has its headquarter in Gothenburg, where the company employs roughly 84,000 people, making it the fourth biggest employer in Sweden. Furthermore, the company is publicly-held; something which might explain why Volvo ranked high when the Swedes were asked about their trust in big companies. These positive connotations were also found with younger generations of Swedes, who gave Volvo the tenth highest rank among Swedish brands in 2019.